OM Records

OM Records was a music label created by Olympique de Marseille to promote artists, especially from the rap scene, while strengthening the club's identity through music.

We had the opportunity to design the visual identity of OM Records, inspired by the circular shape, central to both rap culture and sport. This pattern is found in vinyl, the soccer ball, the central circle of a field, the cone of a speaker, or even the wheel of a motocross, creating a link with the world of motorsport.

This approach allowed us to create an underground visual universe that goes beyond the simple framework of a music label to become a real brand. The identity also gave birth to a merchandising collection, further strengthening the cultural relevance of the label.

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