The Shrugs

Thirty-two years ago, Michael Jordan made history with his famous “Shrug”, while the Bulls won their second NBA title. To celebrate this anniversary, we were honored to collaborate with the Chicago Bulls on a special project: a poster honoring the 1992 Finals.

Designed as a 90s movie poster and inspired by the work of Drew Struzan, it evokes both nostalgia and the iconic aesthetic of that era. The idea was to capture the essence of Jordan's “Shrug” moment and transpose it to the entire Major Five as well as their coach.

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