DFCO Lifestyle
CATEGORY
Branding
Apparel design
client
Dijon Football Côte-d'Or | Maison Transversale
YEAR
2025
Context
The DFCO owl is going into lifestyle mode.
In Dijon, the owl is much more than a symbol.
It brings luck, it crosses the city, it is part of its identity.
This project is part of DFCO's desire to develop its brand universe, strengthen its merchandising offer and assert its identity beyond the field.
A new sign of support, to be worn inside and outside the stadium. A revisited symbol, made to last
