Place du Foot

CATEGORY
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client
LFP
YEAR
2024

Context

For the second year running, LFP Media presented its traveling event village, offering the general public a wide range of activities built around the passion for soccer. Building on the success of the first season, which featured four stops, this year the “Place du Foot” village is visiting the cities of seven clubs: ES Troyes, Bordeaux, AS Saint-Étienne, AC Ajaccio, AC Ajaccio, AC Ajaccio, AC Ajaccio, Pau FC, Pau FC, Pau FC, Paris FC, and EA Guingamp.

The tour’s visuals, inspired by an urban aerial perspective, depict a multicolored playground where families, fans, and LFP partners come together. When designing the visuals, we drew inspiration from the cultural and visual diversity of the urban landscapes of the cities taking part in the “Place du Foot” program. By adopting a drone-style aerial view, we sought to anchor the program in the heart of these cities, highlighting its lively, festive spirit through genuine, vibrant energy. The multicolored field adapts to each club’s colors, creating a friendly and welcoming space for everyone.

Creative Studio
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Creative Studio