Paris Football Club

CATEGORY
Merchandising
Branding
Design graphique
client
Paris Football Club | Maison Transversale
YEAR
2026

Context

A CLUB. A CITY. A SYMBOL.

The Paris F.C. is the only club to bear the name of the capital, without any detours. His signature,”Paris certified”, affirms this anchoring: authentic, without contrivance.

It is in this spirit that this collection was born, imagined alongside Cross-sectional house, who gave us this project. A drop designed as a reflection of the club: a club that is a mirror of its city, legitimate to draw its inspiration from the richness of Paris's heritage.

This collection celebrates the rise to Ligue 1 as a rebirth.

Because Paris is a city that is constantly reborn. Iconic places, like Paris FC today, have gone through the trials to transform themselves:

• Eiffel Tower: promised to be demolished, which has become a symbol of Paris.

• Samaritaine: closed, abandoned, then reinvented.

• Molitor: forgotten wasteland, once again an iconic place.

• Paris metro: modernized, in constant expansion.

• Notre-Dame: burnt down, still standing, rebuilt.

• Jean-Bouin Stadium: renovated, new home of Paris FC.

Paris FC is part of this story. A humble, structured club, rooted in its time, but supported by solid foundations and an intact will. Paris certified.

Creative Studio
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Creative Studio