Odyssée Massalia
Context
Olympique de Marseille has launched its 2023-2024 communication campaign, “Odyssée Massalia”, designed to strengthen its identity by combining history, local roots and future ambitions. The campaign highlights the deep connection between the club and the city of Marseille, with a particular emphasis on its Greek roots, using the metaphor of an odyssey to symbolize OM's journey.
Through visuals inspired by the architecture of Marseille and the rich history of the club, OM sought to unite its supporters around its core values: passion, unity and ambition.
L’objectif était d’enrichir l’expérience des supporters en construisant un univers narratif immersif soulignant l’authenticité du club et sa quête constante de victoire.Cette campagne ambitieuse à 360° a mobilisé tous les canaux — print comme digital — pour inonder le paysage médiatique et maximiser l’impact du concept.
